Generative AI
Last reviewed
Why it matters for Philippine businesses
Generative AI is the part of AI most people now meet directly. In automation it is used for drafting replies, summarising long messages and extracting information from documents. Because it generates content that reads fluently whether or not it is correct, workflows that use it keep a review step.
Example
A tool drafts a reply to a customer’s question, which a staff member approves before it is sent.