CRM software compared for the Philippines: free plans, prices and automation
Short answer
HubSpot, Zoho CRM and Bitrix24 each list a free plan on their own pages. HubSpot calls its CRM free “with no expiration date”, Zoho CRM is free forever for 3 users, and Bitrix24’s free plan covers 1 to 2 users. Bitrix24’s paid plans start at US$49 a month on annual billing (about PHP 3,078). HubSpot’s and Pipedrive’s paid prices could not be read, so none is quoted. No ranking is claimed.
On this page
Comparison basis
- Sources
- Each vendor’s own pricing or product page, read 12 Oct 2026
- Currencies published
- Bitrix24 in US dollars. Zoho showed Indian rupees to this site’s reader. HubSpot’s paid prices did not load
- Exchange rate used
- USD 1 = PHP 62.821, from the ECB euro reference rates for 9 Oct 2026. Used only where a vendor lists dollars
- Not quoted
- HubSpot paid plans, Zoho CRM paid plans, all Pipedrive plans (Pipedrive blocked this site’s reader)
- Testing
- None. This page is documentation-based and ranks nothing
What a CRM is, in one line
A CRM keeps a record of every customer and prospect, and of each conversation and deal with them. If the term is new, read what a CRM is first. This page compares the tools, not CRM strategy.
Which CRM suits which need
The vendors’ pages support a few plain pairings. They do not support a ranking.
- Starting with no budget. HubSpot, Zoho CRM and Bitrix24 each list a free plan. Compare the user limits first.
- A small group sharing one account. Bitrix24 prices by organisation, not per person, with 5 users in its first paid plan. Zoho CRM prices per user.
- Many connected apps. HubSpot says its free CRM connects to over 2,000 business apps. Check that the apps you use are on the list.
- Pipedrive. Its pricing page blocked this site’s reader, so no plan is described. Check pipedrive.com.
Comparison table
| CRM | Free plan, as listed | Paid plans and vendor price | Approx. pesos |
|---|---|---|---|
| HubSpot CRM | Free, “100% free with no expiration date”. Contacts, activity log and communication history | Paid prices did not load for this site’s reader | Not quoted |
| Zoho CRM | Free forever for 3 users. Up to 5,000 API calls a day, 10 email templates | Standard, Professional, Enterprise and Ultimate editions exist. The page showed rupees, not pesos, to this site’s reader | Not quoted |
| Bitrix24 | US$0 for 1 to 2 users. 5 GB storage, 1 pipeline | Basic US$49 a month on annual billing or US$69 monthly, 5 users, 24 GB. Standard US$99 annual or US$144 monthly, 50 users, 100 GB. Professional US$199 annual or US$289 monthly, 100 users, 1 TB. Prices are per organisation | Basic PHP 3,078 annual. Standard PHP 6,219. Professional PHP 12,501 |
| Pipedrive | Not read | Not read | Not quoted |
Swipe the table sideways to see all columns.
Last verified: 12 Oct 2026. Bitrix24’s page also lists “Vibe+” plans with a launch offer for 12-month subscriptions. They are left out of the table; read them on the vendor’s page if they interest you.
The tools one by one
HubSpot
HubSpot’s product page describes its CRM as free with no expiration date, unlike a trial. It lists contact records, logging of sales activity and a view of communication history, connections to over 2,000 apps, and AI tools. It says a free account can be upgraded later “with no disruption, no data migration.” Paid-plan prices were not on the page this site could read.
Zoho CRM
Zoho’s pricing page lists a free edition “free forever for 3 users”, with four paid editions above it. Higher editions add workflows, process automation, CPQ and inventory management, per the page. Zoho’s currency selector showed rupees to this site’s reader, so no price is quoted. Open the page from the Philippines and read the price in the currency offered.
Bitrix24
Bitrix24 lists a free plan and paid plans sized by the number of users in the whole organisation, which can suit a small team that wants a fixed bill. Annual billing is cheaper on every plan listed. The plan page states prices per organisation per month.
Free plans compared
A free plan is a way to test a CRM on real work. Before you load customer data, read the free plan’s limits (users, storage, pipelines), the export options and the upgrade path. Move a small set of real contacts through a real sales process and see whether the team uses it. The decision will rest on how your team works, not on a feature count.
What to plan for in the Philippines
Dollar and rupee pricing. The prices read for this page are in dollars or rupees. The peso bill depends on the exchange rate and your card issuer’s fee. Neither is published by these vendors.
Customer data. A CRM holds personal information. Under the Data Privacy Act (Republic Act No. 10173), a business must have a lawful basis for processing it (Section 12), use reasonable security measures (Section 20) and stay accountable for data a vendor processes for it (Section 21). Choose the data region and sharing settings with that in mind, and ask your data protection officer. This is not legal advice.
Messaging channels. Many Philippine sales conversations happen in Messenger, Viber or WhatsApp. Check whether a CRM connects to the channels you use. The chatbot platforms comparison covers the bot side.
CRM and automation
A CRM becomes more useful when it receives leads without anyone retyping them. A workflow tool such as n8n or Zapier can take a form or message and create a contact in the CRM, then notify the owner. Check each CRM’s app listing for the triggers and actions it supports. The workflow automation guide helps choose the first process to automate.
Verdict by use case
- Free trial of a CRM with no budget
- Start with a free plan HubSpot, Zoho CRM and Bitrix24 each list one. Compare user limits and upgrade paths.
- A team of up to five sharing one bill
- Check Bitrix24 Basic It lists 5 users for US$49 a month on annual billing, priced per organisation.
- Per-user pricing and a 3-user free tier
- Check Zoho CRM The free edition covers 3 users. Read the peso or dollar price on Zoho’s page.
- Many connected apps
- Check HubSpot It states over 2,000 apps. Look up your own apps.
Frequently asked questions
What is the best free CRM in the Philippines?
No ranking is claimed. HubSpot lists a free CRM with no expiration date, Zoho CRM is free forever for 3 users, and Bitrix24 has a free plan for 1 to 2 users. Test one on real work.
How much does a CRM cost in pesos?
Bitrix24’s paid plans start at US$49 a month on annual billing, about PHP 3,078. Other vendors’ prices were not readable for this page, so check their pages.
Is HubSpot’s CRM really free?
HubSpot’s product page calls its CRM “100% free with no expiration date.” Paid plans are sold above it.
Do I need a CRM or a spreadsheet?
A spreadsheet can hold a short list. A CRM adds shared records, activity history and automation. Start with a free plan if the list is growing or several people need it.
Can a CRM connect to Messenger or WhatsApp?
Some can, through built-in channels or workflow tools. Look at each product’s channel and app list for the ones you use.
Disclosure
Brainnex Digital Marketing also operates AI Automation Services, which builds CRM automations. This page lists CRMs as the vendors describe them and ranks none.
Sources
All sources were read on 12 Oct 2026.
- HubSpot, HubSpot CRM: free CRM terms, app count.
- Zoho, Zoho CRM pricing: editions, free edition.
- Bitrix24, Prices: plans, users, storage.
- Pipedrive, Pricing: blocked this site’s reader.
- Republic Act No. 10173, Data Privacy Act of 2012, via Lawphil.
- European Central Bank euro reference rates, retrieved through the Frankfurter API (api.frankfurter.dev): EUR to PHP and USD, 9 Oct 2026.