API
Last reviewed
Why it matters for Philippine businesses
APIs are how an automation tool reads a customer record from a CRM, sends a message through a messaging platform or calls an AI model. Whether a business tool offers an API, and on which plan, decides what can be automated. HighLevel, for example, lists basic API access on its Unlimited plan and advanced API access on Agency Pro.
Example
An automation asks a shop system’s API for the status of order number 1042 and replies to the customer with it.