Ecommerce platforms in the Philippines: Shopee, Lazada, TikTok Shop, Shopify and WooCommerce
Short answer
A Philippine seller can sell inside a marketplace (Shopee, Lazada, TikTok Shop), where the platform charges fees on each order, or on a store of its own (Shopify, WooCommerce), where the seller pays for the software. TikTok Shop’s Philippine seller page lists a 2.24 percent transaction fee and a PHP 3 order processing fee. Shopify lists plans from US$19 a month (about PHP 1,194). Lazada’s fees were not readable, and Shopee’s rates are marked for confirmation.
On this page
Ecommerce platforms at a glance
- Marketplaces
- Shopee, Lazada, TikTok Shop. The seller center is the dashboard sellers use to manage products and orders
- Store platforms
- Shopify (hosted, plans in USD), WooCommerce (open-source, runs on WordPress)
- TikTok Shop PH fees read
- Transaction fee 2.24 percent, order processing fee PHP 3, shipping service fee 5 to 5.5 percent
- Shopify plans
- Basic US$19 a month paid yearly or US$25 monthly, on the Philippines page
- Not read
- Lazada fee schedule. Shopee article text (rates below are from a search summary)
- Last verified
- 12 Oct 2026
Marketplace or your own store
The choice is about who brings the shoppers and who takes a cut.
- Marketplace. The platform has the shoppers, runs payments and often delivery, and charges the seller per order. The seller works inside the platform’s rules.
- Own store. The seller owns the site and the customer list, pays for the software, and finds the shoppers through ads, social media and search.
A seller that uses both has to keep products and stock in step across them, which is where automation helps.
What “seller center” means
On each marketplace, the seller center (Shopee spells it Seller Centre) is the web and app dashboard for listing products, handling orders, shipping, vouchers and payouts. A search for “seller center login” or “seller center register” lands there. Each has its own sign-up requirements, which this page does not cover. Read them in the seller center itself.
Fees listed by the marketplaces
Marketplace fees change often, and each platform announces changes in its seller center. The figures below are the ones that could be read on 12 Oct 2026.
TikTok Shop Philippines
TikTok’s Philippine seller page, which carries the date 05/08/2026, lists these fees for each successful order:
| Fee | What the page says |
|---|---|
| Commission fee | Varies by product sub-category, and differs for Marketplace and Mall sellers from 15 January 2025. The rate table is an image that could not be read |
| Transaction fee | 2.24 percent, VAT included, on successfully delivered orders |
| Shipping service fee | 5 percent for Mall sellers and 5.5 percent for Marketplace sellers, up to PHP 100 per item |
| Order processing fee | PHP 5 (tax inclusive) per delivered order, reduced to PHP 3 from 1 December 2025 until further notice |
| Seller growth fee | 1 percent for Electronics, Grocery and Lifestyle. 1.5 percent for Beauty and Personal Care, Fashion, and Mom and Baby, Health |
TikTok also has a seller center article on withholding tax reimbursement. Ask your accountant how withholding tax applies to your sales.
Shopee Philippines
Shopee’s Seller Education Hub has articles on seller fees. The article text did not load for this site’s reader, so the rates here come from a search summary of those articles and need confirming in Seller Centre. They name a commission fee that varies by category and seller type, a transaction fee of 2.24 percent on buyers’ payments through Shopee’s payment services, an order processing fee of PHP 5 on successful orders (with the first 50 each month not charged), a platform shipping fee, a Seller Growth Support fee, and optional programme fees. The summary also reports that new sellers are exempt from commission for 90 days after a first listing. Treat all of these as unconfirmed until you read them in Seller Centre.
Lazada Philippines
Lazada’s Seller Center page redirected to a login and showed no fee schedule. No Lazada fee is quoted here. Read the fee pages inside Seller Center before you price products.
Store platforms
Shopify
Shopify’s Philippines pricing page lists plans in US dollars with no peso prices.
| Plan | Paid yearly (per month) | Paid monthly | Third-party payment fee |
|---|---|---|---|
| Basic | US$19, about PHP 1,194 | US$25, about PHP 1,571 | 2% |
| Grow | US$49, about PHP 3,078 | US$65, about PHP 4,083 | 1% |
| Advanced | US$299, about PHP 18,783 | US$399, about PHP 25,066 | 0.6% |
| Plus | Not listed | From US$2,300, about PHP 144,488 | 0.2% |
Swipe the table sideways to see all columns.
The page lists a trial of 3 days free and then US$1 a month for 3 months on most plans. The payment fee applies when you do not use Shopify Payments, and the page does not list Shopify Payments rates. Whether Shopify Payments is available to a Philippine business was not confirmed from the page. Shopify Flow, Shopify’s automation app, is free on the Basic, Grow, Advanced and Plus plans, per Shopify’s help center.
WooCommerce
WooCommerce’s site calls it open-source and says it runs on WordPress. Its page says it works “without limits, compromises, or monthly platform fees” and lists more than 1,000 marketplace extensions and a payments product, WooPayments. It does not list hosting prices, payment fees or extension prices, so budget for hosting, a domain, extensions and a payment provider separately and read each one’s page.
What each platform lets a seller automate
- Shopify. Shopify Flow monitors a store for events and runs a sequence of actions. Its Send HTTP Request action is on the Grow, Advanced and Plus plans.
- TikTok Shop. The Partner Center documents an Order API that lets developers retrieve order information from seller shops for fulfilment, cancellations and returns, with a sandbox for testing.
- Lazada. It runs an Open Platform for developers. The page read here showed only its title, so its scope is not described.
- Shopee. Its developer program was not readable. Check Shopee’s Seller Centre.
- WooCommerce. Automation depends on the extensions and the WordPress setup you add.
A workflow tool such as n8n can pass an order into a spreadsheet, a courier form or a message. Check the tool’s app list for each platform first. The workflow automation guide explains how to pick the first process, and the Messenger bots guide covers the chat side of selling.
Buyer data
Order data holds names, addresses and phone numbers. The Data Privacy Act (Republic Act No. 10173) applies to a seller that keeps it. It asks for reasonable security measures (Section 20). Marketplaces set their own rules for what a seller may do with buyer data, so read the seller agreement before exporting it to other tools. This is not legal advice.
Frequently asked questions
What is the best ecommerce platform in the Philippines?
No ranking is claimed. Marketplaces bring shoppers and charge per-order fees. Shopify and WooCommerce give you your own store and you bring the shoppers.
What fees does TikTok Shop charge Philippine sellers?
Its seller page lists a category-based commission, a 2.24 percent transaction fee, a shipping service fee of 5 to 5.5 percent up to PHP 100 per item, a PHP 3 order processing fee and a seller growth fee of 1 to 1.5 percent.
How much is Shopify in the Philippines?
Shopify’s Philippines page lists Basic at US$19 a month paid yearly or US$25 monthly, about PHP 1,194 and PHP 1,571. It shows no peso prices.
Is WooCommerce free?
WooCommerce says its platform has no monthly platform fees. You still need WordPress, hosting and a payment provider, each priced separately.
Can I automate Shopee, Lazada or TikTok Shop orders?
TikTok Shop documents an Order API. Lazada has an Open Platform. Shopee’s developer program was not read. Ask the platform which actions are allowed.
Sources
All sources were read on 12 Oct 2026, except where noted above.
- TikTok Shop, Introduction to Seller Fees: Philippine fees.
- TikTok Shop, Partner Center: Order API overview, via search listing.
- Shopee, Seller Education Hub: fee articles, via search summary.
- Lazada, Seller Center: redirected to login.
- Lazada, Open Platform: title only.
- Shopify, Pricing, Philippines: plans in USD.
- Shopify Help Center, Shopify Flow: plans and function.
- WooCommerce, WooCommerce: platform description.
- Republic Act No. 10173, Data Privacy Act of 2012, via Lawphil.
- European Central Bank euro reference rates, retrieved through the Frankfurter API (api.frankfurter.dev): EUR to PHP and USD, 9 Oct 2026.